Thousands of SaaS businesses are stuck below $10M in ARR with no clear path to liquidity.

The GetLiquid℠ process by Haven Commerce transforms stuck companies to clear the path to liquidity.

The GetLiquid℠ process transforms SaaS companies struggling to achieve growth and liquidity into strategic opportunities by embedding seasoned founders who've navigated multiple successful exits.

We don't just advise—we operationally transform sub-$20M companies facing growth plateaus, cap table complexities, or exit barriers, by deploying our playbook to unlock value through  liquidity strategies ranging from executing roll up M&A, strategic sale of the company, founder/management buyout, recapitalization or OTC listing. 

The GetLiquid℠ Process to Align on Appropriate Path to Liquidity

Market Landscape Development

A successful exit starts with a deep understanding of the playing field. The GetLiquid℠ process begins by mapping the market landscape, diving into the competitive environment, customer dynamics, and emerging trends. We analyze your company’s position relative to competitors, identify key stakeholders, and pinpoint strategic acquirers who align with your company’s vision. This research lays the foundation for a thoughtful and targeted strategy, ensuring your business is positioned to maximize value in the marketplace.

TAM Development & Analysis

The size of the prize matters. We calculate your Total Addressable Market (TAM) with precision, evaluating opportunities across geographies, verticals, and customer segments. Our analysis highlights not only the dollar size and growth rates of your TAM but also areas of strategic focus that drive the highest ROI. By showing the full scope of your market potential, we help craft a compelling narrative that excites acquirers and investors alike.

KPI Development

What gets measured, gets managed. We work with you to identify the most meaningful Key Performance Indicators (KPIs) for your business and benchmark them against industry standards. Whether it’s customer acquisition cost, recurring revenue growth, or product margins, we establish the metrics that matter most to your valuation. These KPIs become the heartbeat of your business improvement plan and a key selling point during transaction discussions.

Value Creation Model

Potential buyers want to see the future, and we help you show it. Our financial modeling integrates the KPIs and market insights to craft a Value Creation Model that projects a range of economic outcomes. By detailing paths to growth and profitability, we provide a clear roadmap to unlocking value, making your company an irresistible prospect for acquirers. The result is a powerful tool that defines opportunities and demonstrates why your business is a worthwhile investment.

Process Readiness

Are you ready to take the leap? Before entering a sales process, listing or executing rollup, we evaluate your company’s readiness to transact, identifying gaps and areas for improvement. From financial controls to team readiness and operational scalability, we ensure you’re prepared for buyer scrutiny. We then create a comprehensive improvement plan to address these gaps, so when the time comes, your company shines in the eyes of potential buyers.

Board / Investor Resources

Alignment at the top is critical for a successful outcome. We develop resources designed to engage and align your board and investors, ensuring their full support for the chosen strategic path. From detailed presentations to decision frameworks, we provide the tools needed to secure approvals and maintain stakeholder confidence. With everyone on the same page, you’re equipped to move forward with clarity and momentum.

Execute on the Path to Liquidity

  • Sell It

    When it’s time to transition, we run a comprehensive sell-side process to position your company for maximum value. From identifying and engaging the right buyers to managing due diligence and negotiations, we take care of every detail to ensure a smooth and successful transaction. With our expertise and network of strategic acquirers and financial buyers, we help you secure the best possible outcome for your shareholders and your company’s future.

  • Founder Buyout/Recap It

    A founder/management-led buyout can be the perfect solution for companies with untapped potential. In a recapitalization, we help your leadership team secure the resources needed to buy out existing investors and take control of the company’s next chapter. From sourcing capital partners to structuring the deal, we provide hands-on support to align the interests of the management team and set the company on a path for sustainable growth and value creation.

  • Platform It

    Transform your company into a high-value platform by acquiring complementary businesses and expanding your capabilities. We guide you through identifying acquisition targets, structuring deals, and integrating new assets to enhance your company’s strategic appeal. By creating a scaled platform, you’ll not only increase your value to private equity buyers but also open doors to new markets, customers, and growth opportunities.

  • List It (Alpha)

    When some investors are ready to exit but others prefer to stay, a direct listing on the OTC markets may provide the flexibility your company needs. We help you navigate the listing process, ensuring compliance and positioning your company for success as a publicly traded entity. With an OTC listing and the appropriate investor relations program, you can offer liquidity to investors while maintaining control over your company’s strategic direction, unlocking new opportunities for growth and value creation.