Who we are

About Haven Commerce

At Haven Commerce, our purpose is simple: to help businesses grow. Whether through acquisitions or innovative financing solutions, we’re here to empower companies to achieve their next stage of growth and unlock their full potential.

With over 25 years of experience in building businesses and executing transformative transactions, our founder, Erik Morton, brings expertise in corporate development and strategic growth. During his tenure at Rithum (formerly CommerceHub), Erik played a key role in driving large-scale M&A, public offerings, take-private transactions, strategic partnerships, divestitures, and cross-border deals. Now, with Haven Commerce, he’s channeling that experience to support the unique needs of mid-market and growing businesses.

Why We Exist

Haven Commerce was founded with a passion for helping smaller companies thrive. We believe that thoughtful, well-executed strategies—whether through acquisitions or financing—can accelerate growth and create lasting value. Our goal is to bring big-company expertise to businesses that are poised for growth but need a trusted partner to navigate the complexities of scaling.

What We Do

Haven Commerce operates two complementary practices designed to drive growth for our clients:

  1. Strategic Advisory Practice

    • Our advisory services are designed to help businesses grow through acquisitions. From mapping strategic landscapes to managing the entire transaction process, we provide the expertise and focus needed to execute successful deals.

  2. Capital Solutions Practice

    • Our capital solutions practice helps businesses grow by providing access to alternative lending and private credit financing. We work with clients to identify and secure the right funding solutions tailored to their needs, enabling them to invest in growth opportunities.

Who We Serve

We work with mid-market companies, venture-backed software firms, D2C brands, and local businesses in Upstate New York. Our clients are ambitious, growth-oriented organizations looking for expert guidance to navigate acquisitions, financing, and strategic opportunities.

At Haven Commerce, we’re more than advisors—we’re your growth partners. Whether you’re pursuing acquisitions or seeking innovative funding solutions, we’re here to help you achieve transformative results.